Learn Social-First Strategic Thinking
Social media isn’t an unsolvable puzzle, nor does mastering it require being glued to your screen 24/7. Learn the fundamentals, discover paths to new opportunities, and tailor your social media strategy to perfectly match your business goals — all without compromising your mental health.
Hello, I’m Bálint Hadacs!
→ Social Media & Content Director at Mito
→ Social-First Creative Strategist
→ Content Creative & Producer
→ Mental Health Advocate Professional
→ Hungarian Young Cannes Lions Winner in PR
→ External lecturer at Budapest Business School & Corvinus University of Budapest
→ Proud Father
Over the last 10 years, I’ve spearheaded numerous local, regional and global social media campaigns tailored for both B2C and B2B sectors. My portfolio, reflecting my work at creative agencies, spans a range of prominent brands, including Wizz Air, Telekom, Sziget Festival, PLAY airlines, Burger King, Molson Coors, a global movie and entertainment company across the CEEMA region, OTP Bank, The Coca-Cola Company, Haleon, Medela, Podravka, wigo, and Mondelēz, among others.
The Course in a Nutshell
Prioritizing Mental Health
→ This course puts your well-being first. You’ll receive trusted sources, eliminating information overload from following countless accounts. With a solid framework, planning becomes stress-free. Checklists ensure you don’t miss a thing. If you feel lost, book a 1on1 session for support. Plus, I remind you to stay hydrated, maintain good posture, and take breaks when overwhelmed.
Social-First Strategic Thinking
→ Social media strategy can feel like a maze. This course focuses on making sense of that maze. You’ll learn the fundamentals without the fluff from a social-first perspective, prioritizing social media platforms as the primary channels for communication, content creation, and audience engagement.
Real-Time Social Strategy Building
→ This course isn’t just about sitting back and taking notes. You’ll actively build your brand’s social media strategy step by step using my instructions and templates. By the end, you’ll have a complete, actionable, research-based strategy tailored to your goals, including channel, content, community, and influencer directions.
Course Structure
1. Navigating Through
Social Media
→ Mastering the Social Media State of Mind
→ Key Pathways to Industry News & Insights
→ Instruments for Strategic Thinkers
→ My Trusted Sources, Tools, Tips & Tricks
2. Social Media Strategy Overview
→ Understanding the Fundamentals
→ Owned, Paid & Earned Social
→ Strategy VS. Tactics
→ Key Steps for Success in Social Media Strategy
3. Research and Analysis
→ Social Media Audit (Methodology & Templates)
→ Audience Analysis (Audience & Persona Definition)
→ Competitor Analysis (Methodology & Templates)
4. Goals and Metrics
→ Demystifying Social Media Objectives
→ Defining Various Types of Goals in the SMART System
→ Measuring Social Media Performance (KPIs, Metrics)
5. Channel Strategy
→ Step-by-Step Breakdown of Development
→ Identifying the key social media channels, clarifying their roles and responsibilities, establishing social specific SMART goals
6. Content Strategy
→ Step-by-Step Breakdown of Development
→ Defining Content Pillars, Ratios and Frequency, Applying the 3H Model, and Formulating Content TOV
→ Content planning templates and check-lists
7. Community Strategy
→ Step-by-Step Breakdown of Development
→ Focus Areas of Community Management
→ Community Management VS. Community Care
→ Guiding Principles of Community Management
8. Influencer Strategy
→ Influencer 101 (Roles and Segmentation)
→ Influencer Impact: Strategies for Brand Growth
→ Signing Influencers: Key Selection Criteria
→ Influencer Approach Summary Template
9. Paid Social Media
→ Ad Campaign Types (FB, IG, YT, TT)
→ Ad Targeting Options (FB, IG, YT, TT)
→ Ad Placements (FB, IG, YT, TT)
↓↓↓
Free Intro Episode
This presentation offers a concise glimpse into my professional background, thought process, approach, communication style, credo, and the core principles and structure of my social media strategy course.
English-only course: please note that this course is conducted entirely in English. Participants are expected to have a proficient level of English to fully engage with and benefit from the provided material.
Straight from the Classroom: Course Review
P. Schulcz, PhD.
Postdoctoral Researcher, Barcelona, Spain
“The course’s strategic framework reshaped my approach to social media. It’s been crucial for crafting my personal brand and elevating my social communication.”
B. Schvikker, Mgr.
Publisher Account Manager, Barcelona, Spain
“The content was rich, especially the content & influencer strategy episode. It provided a fresh perspective on content planning and deepened my understanding of social media strategy.”
Ready to Work Together?
Here Are Your Options
Social Media Strategy Course
Unlimited Access for EUR 299
✓ 10 years of expertise in one course
✓ 11 recorded videos (~85 minutes in total)
✓ 11 presentations and 13 editable templates
✓ Content planning & copywriting checklist
✓ Learn at your own pace on Google Classroom
Social-First Solutions
Individual pricing
✓ Fractional Social & Content Director
✓ Social-first strategy development
✓ Mentoring, training and workshops
✓ Conference speaking and webinars
✓ Small business kickstart
Would you like to order the social media strategy course?
Do you have a social-first project in mind?
Drop me an email via this website or at hadacs.balint@gmail.com,
and I’ll get back to you with all the information you need—usually within 24 hours!
Discord DM: balint.hadacs
Instagram DM: bigfatlike.social
Your message has been sent
AI Transparency
In this course, I’ve embraced the power of generative AI technologies such as ChatGPT, Canva Magic Write, and Speaktor (for generated voiceover) to enhance your learning experience. While these tools offer incredible possibilities for creativity and efficiency, it’s important to remember that the core of this course—built from over 10 years of professional expertise—is uniquely human. Most importantly, every single step in creating this course began and ended with human involvement.